“Dynamic” text: This text is linked to your hhschools project fields. If your proof says FirstName, it will link to whatever is in your FirstName field in hhschools.
“Static text: This text remains static, or the same, no matter what is in your hhschools project.
Dynamic example: WebURL
Static example: www.yoursutdioname.com
Dynamic example: SchoolName
Static example: Forest Hill Middle School